Analysis of Tourism Potential, Tourist Perception and Tourism Development Strategy to Interest Visiting Repeat on Reservoir Tourist Attractions Malaya Regency Brebes

Abstract

This study aiming to determine the influence of tourism potential on tourists' interest in revisiting, the influence of tourist perception on tourists' interest in revisiting, the influence of tourism development strategies on tourists' interest in revisiting, the influence of tourism potential, tourist perception and tourism development strategies together on tourists' interest in revisiting the Malaya Reservoir Tourist Object, Brebes Regency. This study uses a quantitative descriptive approach and the type of research is an empirical study supported by a survey. The population in this study is all tourists at the Malahayu Reservoir Tourist Attraction, Brebes Regency in 2023 amounting to 7328 people. The sampling technique in this study with the Slovin formula with a margin of error of 10% was obtained by 99 respondents. The data used is primary data in the form of a questionnaire instrument. Results study show that potential tour influential positive and significant impact on tourists' repeat visit interest with a t value count > t table (4.683 > 1.98525), tourist perception has a positive influence and significant effect on tourists' repeat visit interest with a calculated t value > t table (2.654 > 1.98525), tourism development strategies have a positive and negative influence significant to interest visit repeat traveler with t-value tourism development strategy (X3) > t table (2.792 > 1.98525); simultaneously tourism potential, tourist perception, and tourism development strategies have an effect on tourists' interest in revisiting the Malahayu Reservoir Tourist Attraction, Brebes Regency with the F value of table > F calculation = 25,204 > 2.47. The variables of tourism potential, tourist perception, and tourism development strategy contributed 42.60% of the influence on tourists' interest in revisiting the Malahayu Reservoir Tourism Object, Brebes Regency, the remaining 57.40% was influenced by variables that were not studied.