Analysis Influence Price Competitive, Facilities and Quality Service to Competitive Advantage at Salon Irwan Cikakak

Abstract

Competitive prices, facilities and service quality are one of the factors that influence the competitive advantages of Irwan salon Cikakak. The purpose of this study was to determine the partial and simultaneous effect of competitive prices, facilities and service quality on competitive advantages at Irwan salon Cikakak. The population in this study were consumers of Irwan Cikakak salon. For research sampling, researchers used the Slovin technique. Test the validity of the instruments using Products Moments correlation and reliability test using Cronbach's Alpha. Classical assumptions test functions of normality test, multicollinearity test and  heteroscedasticity test. The results showed that: there was a positive and significant effect of competitive price on competitive advantages with tcount 2,175 > t table 1,668 at significance level of 5%; there is a positive and significant effect of facilities on competitiveness advantage with t count 2.069 > t table 1.668 at a significance level of 5%; there is a positive and significant influence on the price of service quality on competitive advantage with tcount 3.815 > t table 1.668 at a significance level of 5%; there is a positive and significant effect of competitive prices, facilities and service quality on competitive advantage with Fcount 12,855 > Ftable 3.99 at a significance levels of 5%.