MONIKA INDRASARI; EUIS TATI HARYANI; SLAMET BAMBANG RIONO. Pengaruh Harga, Ekuitas Merk, dan Kualitas Produk terhadap Efektivitas Iklan Vit di Rekso Mart Kedawon. JECMER: Journal of Economic, Management and Enterpreneurship Research, "Era Literasi Sains, Brebes", v. 2, n. 1, p. 15–27, 2024. Disponível em: https://jurnal.eraliterasi.com/index.php/jecmer/article/view/153. Acesso em: 26 may. 2026.