Pengaruh Strategi Pengembangan dan Potensi Wisata terhadap Daya Tarik Wisata (Studi Empiris pada Pantai Randusanga Indah Kabupaten Brebes)

Abstract

This study aims to determine the influence of development strategies and tourism potential partially and simultaneously on tourist attraction. This type of research is quantitative. The population of this study was visitors with a sampling technique using proportional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents by distributing questionnaires both directly and online using google forms. The analytical techniques used in this study consist of validity and reliability tests, classical assumption tests, and hypothesis tests. The results stated that partially, the development strategy variable had a calculated t value > t table where (7.138 > 1.661), with a significance level of 0.000 < 0.05; that the development strategy has a positive and significant effect on tourist attraction. Partially, the tourism potential variable has a calculated t value > t table where (4.152 > 1.661), with a significance level of 0.000 < 0.05 that tourism potential has a positive and significant effect on tourist attraction. Simultaneously the variables of development strategy and tourism potential on tourist attraction show the results that the F value is calculated > F table, namely (79.213 > 3.939), with a significant level of 0.000 < 0.05, then the variable development strategy and tourism potential together have a positive and significant influence on tourist attraction. The need for efforts to develop Randusanga Indah Brebes Beach tourism objects. Seeing also that the potential of Randusanga Indah Beach is quite good, then with this development will utilize the existing potential so that it can increase tourist attraction.