Pengaruh Literasi Keuangan, Digital Marketing, dan Sertifikasi Halal terhadap Peningkatan Kinerja UMKM (Studi Kasus pada UMKM Mitra Mandiri Brebes)

Abstract

This study aims to determine the influence of financial literacy on improving the performance of MSMEs, the influence of digital marketing on improving the performance of MSMEs, the effect of halal certification on improving the performance of MSMEs, the effect of financial literacy, digital marketing, and halal certification simultaneously on improving the performance of Mitra Mandiri MSMEs in Brebes Regency. This study uses a quantitative descriptive approach and the type of research is an empirical study supported by a survey. The population in this study is all MSME actors who are members of the Mitra Mandiri MSME group, which amounts to 108 MSME actors. The sampling technique in this study uses a saturation technique, all populations are used as research samples. The data used is primary data in the form of a questionnaire instrument. The results of the study show that financial literacy has a positive and significant effect on improving the performance of MSMEs, digital marketing has a positive and significant effect on improving the performance of MSMEs, halal certification has a positive and significant effect on improving the performance of MSMEs, financial literacy, digital marketing, and halal certification simultaneously affect the improvement of the performance of Mitra Mandiri MSMEs in Brebes Regency. The variables of financial literacy, digital marketing, and halal certification contributed 59.70% of their influence on the performance of Mitra Mandiri MSMEs in Brebes Regency, while the remaining 46.00% was influenced by variables that were not studied.