Pengaruh Komitmen, Kepercayaan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Kedai Kajol

Abstract

This study aims to find out and analyze the influence of customer commitment. customer trust, and customer satisfaction both partially and simultaneously towards customer loyalty. The approach in this study uses quantitative methods. Researchers compiled and distributed questionnaires to 96 customers of Kedai Kajol. The researcher's data analysis method is multiple linear regression analysis using the SPSS program. The results of this study show that customer commitment has a positive and significant effect on customer loyalty partially with a calculated t value of 2.045 > a table t value of 1.669, customer trust has a positive and significant effect on customer loyalty partially with a calculated t value of 3,559 > a table t value of 1,669, customer satisfaction has a positive and significant effect on customer loyalty partially with a calculated t value of 4.424 > a table value of 1.669, customer commitment, customer trust, and customer satisfaction together (simultaneously) have a positive effect on customer loyalty at the Kajol Tavern with an F calculation of 81,348 with a significance of 0.000 < 0.05.