Pengaruh Kualitas Produk, Kualias Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Depot Air Minum Argy Family

Abstract

The Argy Family Drinking Water Industry in Brebes City has provided a fairly good service to its consumers, although it still does not fully meet overall customer satisfaction. This can be seen from the similarity of product features offered by similar industry players. The study aims to address the issue by investigating how the services, products, and price quality of Argy Family drinking water depots affect customer happiness. The method used is quantitative with a survey approach. Primary statistical data in the form of questionnaire instruments to evaluate hypotheses, find cause-and-effect relationships. The study population was 151 customers of the Argy Family drinking water depot. The results of the study, that in terms of product quality, service quality, and price, significant values obtained from the research were respectively 0.0380 < 0.05, 0.000 < 0.05, and 0.018 < 0.05, meaning that price, product quality and service affect customer satisfaction. Multiple regression tests show a significance value of 0.0000 < 0.05 which means product quality, service quality, and price have a significant effect on customer satisfaction.