Pengaruh Kualitas Pelayanan, Harga, dan Promosi Melalui Media Sosial terhadap Kepuasan Konsumen (Studi Kasus pada Ala Cafe Banjarharjo)

Abstract

This This study aims to determine the effect of service quality on customer satisfaction at Ala Café Banjarharjo, to determine the effect of price on customer satisfaction at Ala Café Banjarharjo, to determine the effect of promotion through social media on customer satisfaction at Ala Café Banjarharjo, to determine the effect of service quality, price and promotion through social media simultaneously on customer satisfaction at Ala Café Banjarharjo. The type of research used in this study is a quantitative approach, this study has a population of 564 by taking a sample of 85 respondents. Based on the analysis and discussion, it can be concluded that Service quality has a positive and significant effect on customer satisfaction in Ala Café Banjarharjo with a t-count value of 2.066 > 1.663 and a significant value of 0.042 < 0.05. Price has a positive and significant effect on consumer satisfaction at Ala Café Banjarharjo with a t-count value of 2,051 > 1,663 and a significant value of 0.031 <0.05. Promotion through social media has a positive and significant effect on consumer satisfaction at Ala Café Banjarharjo with a t-count of 5,270 > 1,663 and a sig. 0.000 < 0.05. Quality of service, price and promotions through social media simultaneously have a positive and significant effect on customer satisfaction Ala Café Banjarharjo with F-count > F-table (20.626 > 2.713) and a significant value of 0.000 < 0.05.