https://jurnal.eraliterasi.com/index.php/eraakademia/issue/feed 2025-11-20T00:00:00+00:00 Risky Fatikasari, S.Gz., C.Ed. era.literasi@gmail.com Open Journal Systems <p><strong>Era Akademia</strong> adalah jurnal ilmiah yang diterbitkan oleh CV Era Literasi Sains (ELS), dengan SK Menkumham: AHU-0012017-AH.01.14 Tahun 2023, dan Nomor Induk Berusaha (NIB): 1702230040365 Tahun 2023, sebagai wadah publikasi mahasiswa untuk menyebarluaskan, mengembangkan, dan memfasilitasi hasil penelitian ilmiah atau kajian ilmiah dalam bidang <strong>Multidisiplin</strong>.</p> <p><strong><span class="S1PPyQ">Ruang Lingkup: </span></strong><span class="S1PPyQ">Pendidikan dan Ilmu Sosial; Sains, Keteknikan dan Informatika; Bahasa, Seni dan Humaniora; Ekonomi, Manajemen dan Kewirausahaan; Akuntansi dan Keuangan; Ilmu Kesehatan dan Kedokteran; Ilmu Politik dan Komunikasi; Ilmu Pertanian dan Perikanan; Ilmu Hukum, Agama, Pariwisata, Perhotelan, dan bidang-bidang yang lain.</span></p> <p><strong>Era Akademia</strong> terbit 4 kali dalam satu tahun yaitu pada bulan <strong>Februari, Mei, Agustus </strong>dan<strong> November.</strong></p> https://jurnal.eraliterasi.com/index.php/eraakademia/article/view/350 2025-10-21T05:20:32+00:00 Salsa Ainurrohmah salsamanajemen@gmail.com Siti Marselia sitimarseliamanajemen@gmail.com Widiya Nurul Azmia widiyanur321@gmail.com Dwi Harini dwiharini707@gmail.com Siswo Wibowo syswowibowo@gmail.com

<p>The aim of conducting this research is to determine the influence of Service Quality, Price and Promotion on the Decision to Purchase Good Day Coffee at the Fiona Shop, Lamaran Village. Data was collected using a questionnaire as an information gathering tool. This research used a purposive sampling technique with a sample taken of 37 respondents from consumers of Good Day Coffee Products at the Fiona Shop, Lamaran Village. The variables in this research use Service Quality (X₁), Price (X₂), Promotion (X₃) and Purchase Decision (Y). Data analysis techniques, in this case statistical analysis, are validity testing, reliability testing, classical assumption testing, hypothesis testing, multiple regression analysis using the SPSS program. The research results show that the data is valid and reliable, no multicollinearity problems were found, no heteroscedasticity problems and met the normality assumption. The influence of service quality on purchasing decisions shows mutual and significant influence. The influence of price on purchasing decisions shows mutual and significant influence. The influence of promotions on purchasing decisions shows mutual and significant influence. Service Quality, Price and Promotion as a whole have a significant influence on Purchasing Decisions.</p>

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