Pengaruh Aplikasi Investasi Online dan Uang Saku terhadap Minat Berinvestasi Secara Online

Abstract

This study aims to investigate the impact of using online investment applications and the amount of pocket money on individuals' interest in online investing. The research method used involves a survey of several respondents. Primary data is used as the data source, and the questionnaire distributed via Google Forms serves as the main instrument for data collection. IBM SPSS 23 is used as the tool to process the research data. The collected data is then analyzed using statistical techniques to identify relationships between the variables being studied. The findings of this study are expected to provide new insights into the factors that influence individuals' interest in online investing, particularly in the context of using online investment applications and their relationship with the amount of pocket money. The implications of this research can be used as a basis for the development of online investment application marketing strategies and more effective personal financial planning. The results of this study show that the variables of investment benefits and pocket money have a positive influence on investment interest.