Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Skintific

Abstract

Purchasing decisions are consumer behavior that considers several things before deciding to buy the desired goods and services. The purchasing decision consists of several variables, namely, price and product quality. This research aims to examine the partial and simultaneous influence of product price and quality on consumer purchasing decisions for Skintific skincare. This type of research is quantitative, the technique used in data collection is sampling purposive in the population of all people who have used Skintific skincare. The data analysis techniques used are validity, reliability, classical assumption tests, simple linear regression analysis, coefficient of determination, t test and F test. The tool used to process this research is the IBM SPSS 22 program. This research shows that the price variable The price and purchase quality have a positive influence on purchasing decisions for Skintific skincare products.