Sosialisasi Digital Marketing dalam Upaya Meningkatkan Penjualan Produk di Desa Padasari

2026-08-30T18:32:51+00:00

Community service activities through socialization at Padasari Village Hall aim to provide knowledge and skills to micro, small and medium enterprises (MSMEs) regarding digital marketing. It is hoped that with this socialization program, MSME players in Padasari Village can understand and know how to market products using digital marketing. The digital marketing process can be done through social media. The results of this activity ultimately help micro, small and medium enterprises (MSMEs) in understanding marketing using digital marketing and how to use it. The problem found among Padasari village MSMEs is the lack of knowledge and understanding of digital product marketing. This activity also succeeded in changing the perspective of the community in marketing their products to be wider than rural areas. The conclusion of this activity confirms that the socialization of digital marketing is very effective in increasing product sales, but a sustainable program needs to be carried out to achieve a more optimal impact.

Pelatihan Fotografi Produk untuk Meningkatkan Kualitas Visual dan Daya Tarik Pemasaran Produk UMKM di Desa Peguyangan Kabupaten Pemalang

2026-08-30T18:39:22+00:00

Product photography is an important component of marketing activities for Micro, Small, and Medium Enterprises (MSMEs), particularly in the context of digital marketing through social media and online platforms. High-quality product images can provide clear visual information, attract potential consumers, and strengthen the professional image of MSME products. This community service activity aimed to improve the knowledge and practical skills of MSME actors in producing attractive and promotional product photographs using simple and accessible equipment, particularly smartphones. The activity was conducted at the Peguyangan Village Hall, Bantarbolang District, Pemalang Regency, Central Java, and involved approximately 50 participants. The training employed a participatory approach consisting of material presentation, demonstrations, hands-on practice, mentoring, and evaluation of participants' photographic results. The materials covered basic product photography techniques, lighting, composition, background selection, camera angles, product arrangement, and simple photo editing. The results indicated that participants gained practical experience and improved understanding of how to arrange products, utilize lighting, determine appropriate camera angles, and select suitable backgrounds to produce more attractive product images. The training demonstrated that smartphones and simple supporting equipment can be effectively utilized to produce product photographs suitable for digital promotional activities. Product photography training can therefore serve as a practical empowerment strategy for improving the visual communication skills of MSME actors and supporting the development of digital marketing activities.

Era Abdimas: Jurnal Pengabdian dan Pemberdayaan Masyarakat Multidisiplin

Sosialisasi Digital Marketing dalam Upaya Meningkatkan Penjualan Produk di Desa Padasari

Pelatihan Fotografi Produk untuk Meningkatkan Kualitas Visual dan Daya Tarik Pemasaran Produk UMKM di Desa Peguyangan Kabupaten Pemalang