Pelabelan dan Digital Marketing sebagai Media Pemasaran Briket Tongkol Jagung di Desa Tegalreja Kecamatan Banjarharjo

Abstract

Tegalreja Village is one of the villages located in Banjarharjo District, Brebes Regency with a village area of 16211.54 Ha and the majority of people's livelihoods in Tegalreja Village are farmers. One of the crops in Tegalreja Village is corn, the increasing demand for corn has an impact on the high waste produced. The utilization of corn cob waste in Tegalreja Village is made into Briquette products. The results of this service can be measured descriptively, namely by observation and interviews to find problems in briquette marketing and also provide two solutions by conducting socialization about labels and also making product labels and digital marketing accounts. The packaging label itself aims to clarify the visual identity of the product so that the product is easily and quickly recognized while digital marketing is one of the right media for marketing or promoting a product, so it is expected to reach consumers appropriately and quickly. It is hoped that socialization about labels and also the creation of labels and digital marketing accounts will make it easier to market briquette products.