Pelatihan Fotografi Produk untuk Meningkatkan Kualitas Visual dan Daya Tarik Pemasaran Produk UMKM di Desa Peguyangan Kabupaten Pemalang

Abstract

Product photography is an important component of marketing activities for Micro, Small, and Medium Enterprises (MSMEs), particularly in the context of digital marketing through social media and online platforms. High-quality product images can provide clear visual information, attract potential consumers, and strengthen the professional image of MSME products. This community service activity aimed to improve the knowledge and practical skills of MSME actors in producing attractive and promotional product photographs using simple and accessible equipment, particularly smartphones. The activity was conducted at the Peguyangan Village Hall, Bantarbolang District, Pemalang Regency, Central Java, and involved approximately 50 participants. The training employed a participatory approach consisting of material presentation, demonstrations, hands-on practice, mentoring, and evaluation of participants' photographic results. The materials covered basic product photography techniques, lighting, composition, background selection, camera angles, product arrangement, and simple photo editing. The results indicated that participants gained practical experience and improved understanding of how to arrange products, utilize lighting, determine appropriate camera angles, and select suitable backgrounds to produce more attractive product images. The training demonstrated that smartphones and simple supporting equipment can be effectively utilized to produce product photographs suitable for digital promotional activities. Product photography training can therefore serve as a practical empowerment strategy for improving the visual communication skills of MSME actors and supporting the development of digital marketing activities.