Sosialisasi Digital Marketing dalam Upaya Meningkatkan Penjualan Produk di Desa Padasari

Abstract

Community service activities through socialization at Padasari Village Hall aim to provide knowledge and skills to micro, small and medium enterprises (MSMEs) regarding digital marketing. It is hoped that with this socialization program, MSME players in Padasari Village can understand and know how to market products using digital marketing. The digital marketing process can be done through social media. The results of this activity ultimately help micro, small and medium enterprises (MSMEs) in understanding marketing using digital marketing and how to use it. The problem found among Padasari village MSMEs is the lack of knowledge and understanding of digital product marketing. This activity also succeeded in changing the perspective of the community in marketing their products to be wider than rural areas. The conclusion of this activity confirms that the socialization of digital marketing is very effective in increasing product sales, but a sustainable program needs to be carried out to achieve a more optimal impact.