Sosialisasi Kewirausahaan dan Inovasi Produk Bolu Jagung Kukus bagi PKK dan Remaja Putri di Desa Pedagangan

Abstract

This community service activity aims to improve knowledge and entrepreneurial skills and encourage innovation in steamed corn sponge products for PKK women and young women in the Trading Village. In this activity, participants were given socialization about entrepreneurship, training in making steamed corn sponges, product variant development, and effective marketing strategies. The activity began with the preparation of materials and the preparation of schedules, followed by the implementation of entrepreneurship lectures and demonstrations of product manufacturing. Furthermore, participants are trained to create innovative product variants and taught how to use social media as a means of marketing. The results of the activity showed an increase in participants' understanding of the importance of entrepreneurship and product innovation in developing businesses. Participants also managed to master practical skills in making steamed corn sponges, including in developing different flavor variants to attract the market. When it comes to marketing, participants are provided with knowledge of the right marketing strategies, including the use of technology and social media to expand the reach of their products. Assistance in the process of distributing and marketing products is one of the keys to success in this activity, because participants can start marketing their products at the local level and develop their businesses with more confidence. Post-activity evaluations showed that most of the participants had successfully started their businesses, some had even gained regular buyers. With continuous support through monitoring and mentoring, it is hoped that this activity can have a sustainable positive impact on the economy of the people of the Trading Village. This activity succeeded in providing significant benefits in increasing the economic independence of participants as well as their entrepreneurial skills.