Penyuluhan Desain Kemasan Tape sebagai Strategi Meningkatkan Produk UMKM di Desa Grobog Wetan

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a very important sector in the Indonesian economy, with rapid growth since 1997. Tape, a fermented product made from raw ingredients, is one of Indonesia's traditional products with a distinctive texture and appearance. Tape packaging plays a crucial role in maintaining the quality and durability of the product. The objective of MSMEs in Grobog Wetan is to improve the quality of packaging for micro, small, and medium enterprises in the region. This study applied various methods, such as observation, demonstration, literature study, benchmarking, as well as evaluation and monitoring. The main focus of the research is on the aspect of tape packaging, particularly the use of plastic in the production process and the use of various materials for labeling and packaging. In addition, this study also involves a photo survey to collect data related to tape packaging and the variety of materials used for labeling. In conclusion, MSMEs play a very significant role in the Indonesian economy, especially in the production of tape.